by Melanie Benwell, Senior Recruiting Specialist here at Poly Placements.
When it comes to Online Media Salespeople, the difference between ‘pretty good’ and ‘really great’ comes down to asking 6 questions
In the past 10-15 years, we’ve seen the birth – and rapid growth – of a whole new sales specialization: Online Media Sales.
Online Media Sales is one of the most challenging sales specialties: The technology is always changing, the market fluctuates dramatically and swiftly in response to changing economic conditions, results-tracking is rigorous and real-time, and a large part of the role involves educating and ‘evangelizing’ (car salesmen, for example, don’t have to explain to potential customers what a car is or why cars in general are a good idea).