Drinks with a friend may be the best professional development you’ve done all year

Posted October 10th, 2010 in blog_news

No matter what you do for a living – and especially if you’re not currently doing anything for a living, because you’re looking for a job – networking is crucial to your success.  The more people you know (and maintain relationships with), the more likely you are to receive the 3 Rs:  Recommended, Referred or Requested.

As we’ve discussed before, ‘networking’ doesn’t just mean ‘people in your industry, role, or profession. Your personal network, including friends and family, can also be a powerful network – after all, your friends and family are more invested in your career success than that VP Finance you met last week at a conference.

However, if you’re the sort of person who keeps their ‘personal’ and ‘professional’ lives separate – in other words, if you don’t believe in talking about work when out at a pub with your friends – you may not have realized that your friends have more to offer your career than just the 3 Rs.  They may have all kinds of job-related skills, knowledge and insights that would be relevant to your professional development, but which simply don’t come up around the dinner table.

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Today’s candidate is tomorrow’s client. So you might want to return their call.

Posted July 19th, 2010 in blog_news

Most of us tend to think that the ‘C’ in ‘CRM’ stands for ‘Client’. For those of us in recruiting and HR, however, C also stands for ‘Candidate’ – and we need to do a better job of remembering that.

It’s a good idea to treat candidates the same way you would clients (i.e. returning calls and emails promptly, being friendly, responsive and enthusiastic when speaking to them, making them feel like a valuable asset rather than a headache-inducing annoyance, etc.) because it delivers referrals, increased word-of-mouth, improved recruitment brand awareness – not to mention that having positive interactions with people all day makes working a lot more enjoyable for everyone.

However, if you find all that touchy-feely, brand-building, positive-interaction stuff a little flaky for your taste (and it’s true that it can be hard to measure), there is one real solid reason you should put the ‘Candidate’ in ‘Candidate Relationship Management’.

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Current employees don’t know you’re hiring? Your recruiting costs just doubled.

Posted July 16th, 2010 in blog_news

Word-of-mouth is the single most effective way to get consumers to try a new product or top talent to apply to your organization.  Leveraging current employees to help build word of mouth can cut your recruiting costs in half.

word of mouthSo, your organization needs to fill 32 junior/intermediate roles in the next 3 months, but your recruiting department consists of 2 juniors and an intern who are already working 50 hours a week.

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