If you’re like most people, you’ve made 2 erroneous assumptions about Facebook:
- It’s only for kids – real grownups aren’t on there
- It’s only for personal stuff, not work-related stuff
In fact, the 30+ crowd is the fastest-growing group on Facebook, and seems to be losing the teenagers – who, now that Facebook is so ‘mainstream’ even their parents are using it, are quite naturally looking for other online places to hang out.
And while Facebook is definitely a social media tool for managing personal (i.e. friends and family) relationships, consider this: 90% of referrals and job leads come from personal relationships (friends, family, current and former co-workers who have also become friends).
We all know that ‘networking’ is crucial to a successful job hunt. Don’t discount Facebook’s ability to cut your job-seeking time in half.
So, your organization needs to fill 32 junior/intermediate roles in the next 3 months, but your recruiting department consists of 2 juniors and an intern who are already working 50 hours a week.